Are you a target market?

Long time readers of this site will remember when I highlighted FoxFaith over a year ago - the then-new division of Fox catering to Christians.

FoxFaith has been quietly releasing family-friendly films since late 2006, starting with movie adaptations of Janette Oke novels. A year and a bit in, I’m not sure they’re making that big of a splash.

What I have seen happening instead of the FoxFaith model (or perhaps alongside it?) is the targeted marketing of more mainstream offerings to Christians. Some example films of recent memory are Spiderman 3 (highlighting the insidious nature of evil/sin), Lars and the Real Girl (the power of acceptance and community), Bella (celebrating life) and at this very moment, Ben Stein’s answer to the Michael Moore genre; Expelled: No Intelligence Allowed (intelligent design).

The reason I bring all of this up is because I just came across the article announcing the FoxFaith venture from 2 years ago, and one paragraph in particular got my back up …

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http://www.christandpopculture.com/film/whatever-is-pure-movieguides-faith-and-value-awards/

When I attempt a Biblical conversation on engaging art, spefically the “to watch or not to watch” conversation, Phillipians 4:8 will come up every time. This famous passage teaching us to focus on “whatever is pure, whatever is true …” etc. has perhaps been interpreted to “flatly” however.

Have a read on this blog post, and let us know what you think. How do you integrate Phillipians 4:8 with your media consumption.

Perhaps, to put it more broadly, what do you use as a Biblical framework for engaging art?